A team of divers, photographers and scientists set out on a thrilling adventure to document the disappearance of the world's coral reefs. The premise: An advertising executive named Richard Vevers decided several years ago to quit the ad business and devote his life to ocean conservation, both because he was getting fed up with the corporate world and because he decided the issue of marine catastrophe was essentially "an advertising problem."
Armed with these visuals, he hopes to demonstrate to the public that the coral is dying before our very eyes — thus solving the "advertising" problem.
Coral reefs are the nursery for all life in the oceans, a remarkable ecosystem that sustains us. Yet with carbon emissions warming the seas, a phenomenon called “coral bleaching”—a sign of mass coral death—has been accelerating around the world, and the public has no idea of the scale or implication of the catastrophe silently raging underwater.
Enter Jeff Orlowski, director of Chasing Ice, which created irrefutable, visual proof of the melting ice caps. Orlowski’s next project is similarly evidentiary and powerful. Chasing Coral taps into the collective will and wisdom of an ad man, a self-proclaimed coral nerd, top-notch camera designers, and renowned marine biologists as they invent the first time-lapse camera to record bleaching events as they happen.